PENGARUH KUALITAS PELAYANAN, HARGA DAN KUALITAS MAKANAN TERHADAP KEPUASAN PELANGGAN DI RESTORAN BUNAKEN

Abstract

This research aims to determine the effect of price service quality on customer satisfaction at Bunaken restaurants. There is also a research method is a quantitative method. The population in this study are regular customer of Bunaken restaurant. Data collection instrument using a questionnaire whit a sample of 45 respondents. Based on the results of research, service quality has no significant effect on customer satisfaction whit a t value of (1.615) sig (0.060), price has no effect on customer satisfaction whit a t value of (- 1.286)sig (0.206) while food quality has a significant effect on customer satisfaction at Bunaken restaurants whit a t value of (3.022) sig (0.004). simultaneously has a signifikan effect whit the calculated f value of (5.936) sig (0.002). the result of the value of R Square (R) = 0,303, from these results it can be concluded that the variables of service quality (X₁), price (X₂) and food quality (X₃) simultaneously affect the customer satisfaction variable by 30,3% while the remaining 69,7% is influenced by other variables outside this regression equation or variables that not investigated by the authors